电商书籍推荐：《网红经济思维模式》

内容如果你想赚钱，可以入驻电商平台，拥抱互联网。如果你想出名，可以开通自媒体，打通宣传路。如果你想既赚钱，又出名，那就做网红。网红的火爆，让网红进入了大众视野，本书迎合趋势，介绍了网红的种类、演变，并揭示了如何成为一个网红，网红在互联网时代如何通过电商、微商、广告来变现。随着网红的出现，很多网红经纪公司应运而生。同时，本书也分析了目前比较成功的网红案例，让大家可以学习其成名方式，并对网络经济做出贡献。作者赵亮亮，笔名照关月，九三学社成员，河北亮道电子商务有限公司创始人。*云计划十大风云导师，全国十大微商企业创业导师，中国百强讲师，网红经纪人，知名企业培训师、咨询师。十年以上互联网从业经验，曾获多项电商相关荣誉。多家网站、报纸、杂志专栏作家，多家国家、省市协会及五百强企业首席顾问、导师。曾先后出版《从基层销售到业务精英》《小服装店也能赚大钱》《微营销不微》《老子最合格的CEO》《支付宝运营》(合著)等畅销书。唐江山，北京全扫教育科技有限公司董事长。国际网络教师节发起人，国际网络电影节发起人，《挣它一个亿》课程首席讲师，2007年开始互联网营销推广实践，2013年开始培训互联网文案与视频成交技巧，并出版《微营销师》。于木，持续创业者，支付宝营销领航者。知名域名投资客，机遇天下爱心基金发起人，机遇天下-QQ营销商学院创始人。目录什么是网红··························································································21.1.1网红的定义··························································································21.1.2网红的类型··························································································21.1.3网红和传统明星的区别·······································································51.1.4互联网正在颠覆明星经济···································································81.1.5形形色色的网络红人········································································101.1.6网红发展的文化背景········································································141.1.7网红发展的社会背景········································································161.1.8网红背后的内容生产传播与消费机制解析······································171.2解密网红历史····················································································191.3网红的特征························································································201.4网红为什么这么火·············································································221.4.1为什么网红崛起是必然性结果·························································221.4.2网红为什么如此火爆········································································261.4.3网红胜在持之以恒推广个人特色······················································301.4.4网红火起来的背后心理因素·····························································322.1网红经济····························································································362.1.1网红经济的定义与本质·····································································362.1.2网红经济的核心················································································372.1.3网红经济爆发的原因········································································392.1.4网红经济：海外早有先行者·····························································412.1.5为什么网红经济会火········································································432.1.6不容忽视的网红经济········································································452.1.7网红经济带来的新商业变局·····························································472.1.8网红经济会给哪些行业带来发展机遇··············································502.1.9网红经济的现状及未来发展·····························································522.2粉丝经济····························································································532.2.1粉丝经济的定义················································································532.2.2粉丝经济的诞生················································································532.2.3粉丝产业的七个方面········································································552.2.4传统经济的两个时代········································································582.2.5如何打造粉丝经济························&mi

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