苹果发布13年来最差季报：iphone销量首次下跌
作者：admin 发表时间：2017-11-03 浏览：83 海淘动态
Apple posted its worst quarterly financial results in more than a decade onTuesday. Sales of iPhones, iPads, and Macs all fell by double digits, leading toa 13 percent drop in total revenue. The markets have reacted harshly, with thecompany's stock losing more than 7 percent of its value in after-hourstrading.苹果公司周二发布了十年来最差的一季财务情况。iPhone、iPad还有Mac销量都跌了两位数，整体收益下降13个百分点。市场反应惨烈，公司非工作时间交易值跌了7个百分点。Apple is still an enormously profitable company it pulled in more than$10 billion in net income last quarter. The iPhone has been one of the mostsuccessful consumer products in world history. It's an almost impossible act tofollow.苹果仍然是颇为赚钱的公司，上一季净收入吸金逾100亿美元。iPhone迄今是世界历史上最成功的用户产品，几乎是后无来者。In April 2007, a few months before the iPhone first appeared in stores, thecompany reported that it had sold 1.5 million Macs and 10.5 million iPodsbetween January and March 2007, generating $2.3 billion and $1.7 billion inrevenue, respectively.2007年4月，就在iPhone首次在店内开售的几个月前，公司报告称，在2007年1月至3月间已经卖出150万台Mac和105万个iPod，分别创收23亿和17亿美元。Today, of course, those figures look puny. Between January and March 2016,Apple sold 51 million iPhones, generating $33 billion in revenues more than 10times as much revenue as the iPod generated in its heyday. In addition, Applesold 10 million iPads and 4 million Macs, for another $10 billion inrevenue.当然，如今这些数字看起来微不足道。2916年1月至3月间，苹果公司卖出了5100万台iPhone，创收330万美元，是iPod鼎盛时期的十倍有余。此外，苹果公司卖出了1000万台iPad和400万台Mac，又创100亿收入。Apple's financial results are only disappointing compared to the very highexpectations set by previous quarters' results.Apple hasn't provided salesfigures for the Apple Watch, but estimates suggest that it's only a modest hitso far.说苹果公司的财政情况不尽如人意是因为相较于前几个季度而言，业绩高了，公司期望也高。苹果还未提供AppleWatch的销售数据，但估计至今也只小赚一把而已。Presumably, Apple is working on other products that it hopes will be bighits. Maybe the rumored Apple Car will generate iPhone-level revenues andprofits. But if Apple fails to find a successor to the iPhone, that won't be asign that they've done anything wrong. iPhone-level hits are just very, veryrare.大概苹果公司在忙其它产品，希望可以大卖。也许传说中的AppleCar可以创造和iPhone一样水平的收入和利益。但要是苹果公司找不到iPhone的后继者，也不能说明苹果就有过失策了。iPhone的大卖实属罕见。
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